Real estate CRM
A CRM that works for indie brokers.
A CRM that runs itself, because we run it. AI lead response, sphere automation, and pipeline management, configured for how you work. Your data, your brand, independent and never Zillow-owned. No franchise required, no software admin needed.
What the CRM actually does
Not a contact database. A workflow engine that runs the lead-to-close lifecycle.
All contacts in one place
Past clients, sphere, active leads, cold pipeline. One database. No duplicates across tools.
Lead intake from any source
Zillow, Realtor.com, Facebook, Google, open house QR, referral, website form. All in one inbox, scored on arrival.
AI lead response in under 60 seconds
Every new lead gets a personalized reply from your own inbox before a human could have found the notification.
Sphere automation
Past clients scored on equity, days since last contact, life events, and engagement. Top 20 contacts surfaced every week.
Pipeline kanban
Stages from new lead through contract, close, and post-close. Move a card, the automations update.
Connected to transaction management
When a deal goes under contract, the transaction record creates itself from the pipeline. No re-entering data.
Two of those jobs go deep on their own pages: AI lead response in under 60 seconds handles the first reply, and long-term nurture workflows keep every lead and past client warm for the months that follow. Both run inside this CRM, not a separate tool.
Your client data should not live inside a competitor
Follow Up Boss was acquired by Zillow in 2023. Zillow competes directly with indie brokers for listings and buyers in most US markets. When your CRM is owned by your largest competitor, every lead, every closed client, every sphere contact you store there is on a platform with a direct commercial interest in your book of business.
AdamationAI is independently owned and founder-led. We have no lead generation product. No buyer or seller marketplace. No conflict with your business.
How it compares to the alternatives
vs Follow Up Boss
Good CRM. Owned by Zillow since 2023. Your lead and client data lives on a platform that competes with you for listings and buyers.
See comparison
vs kvCORE / BoldTrail
Franchise-scale platform. Deep feature set that requires a dedicated admin. Priced and built for large teams, not indie brokerages.
See comparison
vs Chime / Lofty
Broad platform with IDX and CRM. Self-configured -- you assemble the automations. Wide but shallow on transaction management.
See comparison
See it with your actual lead sources
30 minutes. No slides. We walk through how your specific lead sources, CRM, and team structure map to the platform. You leave with a plain-English answer on what changes and what stays.
Common questions
What makes a CRM right for an independent brokerage?+
An independent brokerage CRM should own your data without sharing it with competitors, integrate with any lead source you use, run automated follow-up that sounds like your team, and connect to transaction management so closed deals flow back into your sphere. Most CRMs handle contacts well but break down at the transaction handoff.
Does AdamationAI replace my existing CRM?+
Yes. AdamationAI is your managed system of record, the one place contacts, pipeline, and follow-up history live. Many clients connect it to Follow Up Boss, kvCORE, or Real Geeks during the switch and migrate fully after 30 to 60 days once the team is comfortable. We support API connections and CSV import from every major real estate CRM.
What happens to my data if I leave?+
You own it. Full CSV export of contacts, pipeline, transaction history, and conversation logs is available any time. We delete your data on request after cancellation. No vendor lock-in.
Can agents use their own Gmail or Outlook instead of a new email address?+
Yes. Every agent connects their existing Gmail or Outlook via OAuth and sends from their real address, not a platform relay. Deliverability stays high because emails come from real inboxes.
Is this only for brokers or can solo agents use it?+
Solo agents are the entry tier. The platform scales from one agent to a 50-person brokerage on the same data model. Solo agents typically see the biggest per-person ROI because they are running every role themselves and automation replaces the most manual work.
How is this different from self-serve CRMs?+
AdamationAI is managed. We configure the lead response, pipeline stages, automations, and team setup around your specific brokerage workflow. Most CRMs sell a login and leave you to assemble the system. We build it for you and maintain it as your business changes.
See real estate software, built by an active agent for independent brokers.
30 minutes. No webinars. No slide deck. Our team walks through the platform with your brokerage model in mind.
Book a strategy call