Real estate CRM
A CRM that works for indie brokers.
A CRM your team does not have to babysit. We set up and maintain lead response, sphere follow-up, and pipeline management around how you work. Your data, your brand, and no franchise required.
What the CRM actually does
More than a contact database. It keeps the work moving from first inquiry through close.
All contacts in one place
Past clients, sphere, active leads, cold pipeline. One database. No duplicates across tools.
Connected lead sources
Selected forms, forwarded alerts, imports, referrals, Gmail, and Outlook are mapped and tested during setup.
AI lead response target
New leads from connected sources can receive a personal email reply in under 60 seconds based on the rules your team chooses.
Sphere automation
Relationship type, touchpoint history, birthdays, home anniversaries, keep-in-touch, and reactivation workflows help prioritize selected contacts.
Visual pipeline
See every stage from new lead through contract, close, and post-close. Move a card, and the next steps update.
Connected to transaction management
Lead and transaction records stay connected, reducing repeated entry and making ownership clear.
Two of those jobs go deep on their own pages: Under-60-second email response target handles the first reply, and long-term nurture workflows support ongoing contact with selected leads and past clients over the months that follow. Both run inside this CRM, not a separate tool.
Know which data-sharing mode you are using
Follow Up Boss was acquired by Zillow in 2023. Its current privacy notice distinguishes Agent-Only Customer Data from Mutual Customer Data. Follow Up Boss says Agent-Only data is not used for other products or direct marketing, while Mutual Customer Data is also subject to Zillow's privacy notice. The Zillow Pro integration requires data-sharing consent.
The practical audit is to confirm your account type, integration fields, permissions, exports, deletion process, and any Zillow Pro consent. AdamationAI is independently owned and founder-led, with no consumer marketplace. Compare the written controls, not a fear-based claim about what another vendor does with your data.
How it compares to the alternatives
vs Follow Up Boss
A mature CRM with a broad integration ecosystem. Zillow ownership is a strategic consideration for brokerages evaluating platform independence.
See comparison
vs kvCORE / BoldTrail
A broad platform spanning websites, CRM, lead generation, and automation. Compare its implementation and adoption model with the workflow your team will actually use.
See comparison
vs Chime / Lofty
A broad platform with IDX, CRM, AI, marketing, and transaction capabilities. AdamationAI competes through managed workflow configuration rather than IDX breadth.
See comparison
See it with your actual lead sources
30 minutes. No slides. We walk through how your specific lead sources, CRM, and team structure map to the platform. You leave with a plain-English answer on what changes and what stays.
Common questions
What makes a CRM right for an independent brokerage?+
An independent brokerage CRM should keep you in control of your data, receive the lead sources your team uses, run approved follow-up in your voice, and connect leads with transactions. The setup plan should list exactly what connects and what the system will do.
Does AdamationAI replace my existing CRM?+
It can, but replacement is not required on day one. We can start with a contact export, connected lead forms, forwarded alerts, Gmail, and Outlook. We inspect what your current CRM can provide and test any direct connection with your account before adding it to the plan.
What happens to my data if I leave?+
You own it. Full CSV export of contacts, pipeline, transaction history, and conversation logs is available any time. We delete your data on request after cancellation. No vendor lock-in.
Can agents use their own Gmail or Outlook instead of a new email address?+
Yes. Each agent can connect Gmail or Outlook and send from the address clients already know, not a generic platform address. Email delivery still depends on the health of the mailbox, list quality, and sending behavior.
Is this only for brokers or can solo agents use it?+
Solo agents are the entry tier. The same platform supports one producer, a team, or a growing brokerage. For a solo agent, the best fit is usually a business with enough leads, transactions, or admin work to justify a managed system.
How is this different from self-serve CRMs?+
AdamationAI is managed. We set up lead response, pipeline stages, follow-up, and team roles around how your brokerage works. Most CRMs give you a login and leave the setup to your team. We build it with you and maintain it as the business changes.
See real estate software, built by an active agent for independent brokers.
30 minutes. No webinars. No slide deck. Our team walks through the platform with your brokerage model in mind.
Book a strategy call